Tips For Starting a Business on a Budget
How to Keep Costs Low When You’re Building from the Ground Up
As a female entrepreneur, one of the scariest yet most important aspects of building a successful business is to ensure the cost it takes to get your startup off the ground is less than the money you have coming in, or that you at least break even. Starting a business is expensive and there are sure to be some bumps in the road, but a little creativity and resourcefulness can help keep costs low. Here are some tips and tricks to starting your business on a budget:
Find Free Resources
There are a lot of free or low-cost resources available on the web for small business owners, you just have to find them!
Sites like Unsplash and Pexels provide free, usable stock photos. Find images you love for your website or other creatives using these options, rather than paying a subscription fee or per photo fee elsewhere.
Free Design software:
Starting a business involves creating eye-catching content for your website and social media platforms. Canva is one of the easiest and simple design platforms currently available. This site uses a drag and drop feature making it so easy to create designs, add your own images and more. Canva also offers a Pro version at an affordable price that unlocks many other cool features.
Free Project Management:
Whether it is just you or you have a small team you are managing, it can get hectic trying to stay on top of all your tasks, projects, and to-do lists. Asana is a project management tool that allows you to organize and control tasks, projects, due dates, and more. It is free to use for teams of up to 15 people!
Social media has become the most wonderful place for entrepreneurs and small business owners. If used correctly, your social media platforms can provide exponential growth for your startup. Rather than investing in sponsored posts or paid ads right away, organically grow your client-base by creating a content calendar and focusing on connecting and engaging with your audience. Struggling to manage multiple profiles and daily posts? Use a Social media scheduling app such as Later or the content planner with Canva Pro.
As your team grows you will need an easy way to communicate with each other. While email is great. instant messaging is easier to day to day communication. Signal is a free encrypted messaging service. All you need to to is other each other phones numbers and download signal. It’s available on desktop and as an app so you can communicate any time of the day. Plus no ads.
Oftentimes, the equipment you need to start your business comes with a hefty price tag. Sure, everyone wants to buy all new stuff because it feels good! But when it comes to buying the items essential to your operation, you can really cut costs by carefully planning out your purchases and being thrifty whenever possible. Buying used typically comes with a 25 to 50 percent discount. Identify what you need that could potentially be bought used, research reputable second-hand sources nearby or online, and focus on finding quality equipment that will get the job done.
Do It Yourself
If it is something you can do yourself, don’t pay for someone else to do it. It’s that simple! Being a business owner ⎯ especially when you have limited or no help and are first starting out ⎯ means you will be working lots and lots of hours, running on little to no sleep, and caffeine is your best friend. Write your own copy for everything. Utilize the free resources provided above to help manage your business. Work from home instead of spending funds on office space. Let your passion drive you, remain steadfast through the initial trials of starting a business, and never lose your will to succeed!
Kabbage, Inc. (2020). 7 Things to Consider Before Buying Equipment for Your Small Business. Retrieved from https://www.kabbage.com/resource-center/manage/7-things-to-consider-before-buying-equipment-for-your-small-business
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