How to Create an eBook for Your Business
E-Books, otherwise known as electronic books have become a popular to generate passive income, grow your email list with opt-in freebies and increase brand credibility.
Let’s take a look at why an eBook could be what your business need to increase sales.
The Benefits of Creating an eBook
Creating and marketing an eBook for your business has a wide range of benefits, making it well worth the time and resources required to write, design, and publish it to your site.
Offering valuable information for free is an attention grabber! Having an eBook available on your site that people can download helps generate new names, or leads. These new leads can then be added to your mailing list for regular marketing communications and other content releases. As your marketing database increases, so will your brand awareness and overall sales.
Providing relevant and knowledgeable content to your audience will enhance your brand’s credibility. If done the right way, an eBook can help to position you as an expert in the field and have people coming back specifically to check out new or updated information that you are providing.
An ebook can generate sales both directly and indirectly depending if you want to charge for it or give it away for free. To You can write and sell an ebook to earn passive income, selling on your own site or sites such as PayHip.com or Selz.com
Alternately, giving your ebook away will ultimately drive more sales to your business. The additional leads, boost in credibility and build-up of audience loyalty to your site and its information will entice people to work with you or buy from you.
How to Create an eBook
Due to the rising popularity of digital content, creating an eBook has become less daunting than it seems! Follow these simple steps to get started:
Pick a Topic
Identify a range of topics that your audience might be interested in, and then narrow it down to one. Make sure the topic you choose will allow your readers to learn something valuable from reading the eBook. For example, let’s say you sell organic dog & puppy treats. You could write an eBook on how to care for newborn puppies.
Create an Outline
Prepare to write your eBook by creating an outline, or framework of the information you intend to include. This will provide clarity throughout the writing process and ensure you are not missing any pertinent topics or subtopics. If we look back at the example topic above, an eBook about caring for newborn puppies might cover topics like when to introduce foods into the puppy’s diet, why organic foods are important, basic training steps, and how organic dog treats will help training be both successful and nutritious.
Write the eBook
Once you have your outline, write your eBook. You may opt to write it yourself, or hire someone to do it for you. If you aren’t sure where to find someone that can assist in the writing process, check out sites like Upwork or Fiverr to find freelance writing professionals skilled in writing eBooks.
*Note: Although your eBook should mostly contain valuable information for your reader and should not be written as a sales pitch for your business, make sure to include several ‘Call To Actions’, or CTAs, throughout the text. CTAs are clickable links embedded in the text that ask the reader to complete an action, whether it be to check out another piece of content, contact your business for an inquiry, etc.
Now for the fun part..the design. Good news! You don’t have to be a graphic designer to design an eBook. Cultive Creative offers affordable, custom templates for eBook creation and design, or you can design one yourself using Photoshop or Canva. And if you don’t already have images you’d like to use in the eBook, check out Unsplash or Pexels for free stock images.
Once your eBook is completed, it’s time to publish it to your business website and start generating traffic! Make sure your current mailing list gets notified of the new eBook, share the link on your business’s social media pages, and ensure the website page is SEO friendly so that it can be found on the internet.