How to write a powerful elevator pitch
Your business has launched with the world, but when it comes to quickly answer what you do. You're a little lost??
Although we are often extremely passionate about the work that we do, when it comes to explaining it to others, it can become confusing. More specifically, being able to outline what your business is all about in a way that is clear, concise and to-the-point is an important skill to have.
This article will be looking at a method to follow in order to come up with the best elevator pitch possible.
What’s an elevator pitch?
An elevator pitch also called an elevator speech, is simply a brief explanation of saying what you and your business do. Your elevator pitch is an effective way to tell your audience, family friends etc your credentials and experiences quickly and easily.
Whether you are being interviewed by an employer or talking over lunch with your friends, this pitch can make the difference between having a bad interview or a great one and can lead your friends to better understand your idea in order to connect you to the right people.
What should I consider while making this pitch?
When you are making your pitch, there are many different aspects you need to consider. First, you need to be able to get past the other’s initial screening: you need to be able to present yourself in a professional manner so that you are taken seriously. Then, once you are done talking to them about yourself and your goals, it is important that you have a strong presentation of what you are offering. It is crucial that your elevator pitch does not sound rehearsed but still conveys the same information that they must remember.
Is there a template for this?
There are many types of elevator pitches and they can vary widely from one person to another, especially depending on the kind of business that you are involved in. If you are considering writing an elevator pitch, it is important to follow a template, which we will show you below, because this will become easy to remember and thus easier to sell your idea. Once you have your elevator pitch written, practice it several times before you start showing it to potential employers or other individuals as this will allow you to have a solid and convincing speech that will get you noticed. Now, onto the template to follow.
Building a Story Brand’s Method
At Cultive Creative, we love the Building a Story Brand’s method when it comes to finding the perfect way to explain what you do. Whether you are 18 years old and working on a side hustle to pay for your university fees or 50 years old with a small jewelry business that you started up after realizing that your hobby was monetizable, this method can be used by anyone to create their own pitch or description.
1. What’s the problem?
The first step is to think about the problem at hand. What problem is your product, service, or company as a whole trying to solve? This step requires you to figure out a few things. For example, who is your customer? What problem do they face and how does your product fit into this? What makes their life annoying, or what part of their day is not pleasant? Building a Story Brand calls this the customer’s “pain”: find what pains them and think of a product or service that can solve this. A simple example of this is WeWork: individuals who were working from home grew tired of always working alone and having no colleagues or friends to hang out with after work. Their solution to the pain? Creating a hotdesk package in which freelancers can use their offices for a fee.
2. What’s the solution?
Indeed, the second step is to outline the solution. Here, you need to be looking at the unique aspect of your solution. What do you offer that’s different? For example, going back to the WeWork example, think about what’s different from other coworking spaces. Instead of offering just an office, they also offered a community. That right there is their unique solution to the pain their customers face.
3. How does the solution change their lives?
The final step in this method is to outline how your product changes your customers’ lives. What is it about your product that offers long-lasting “pain-relief”? What can they look forward to at the end of the day once this problem is out of the way? Again with the WeWork example, the coworking package allows them to stop feeling lonely and to have a social life again, something we all know is important to one’s wellbeing.
4. Rehearse it!
Tell you dog, best friend, grandmother and whoever else will listen. Know your elevator pitch like the back of your hand. It takes practice, but the more you say it the more clearly and confidently you will say it. You can do it!
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