Learn How to Run a Business with These Free Training Resources
Maybe you’ve got an entrepreneurial spirit. You have the idea, the vision, and the talent, but perhaps you aren’t well-versed on all of the business logistics that will aid in making your dream a reality - and a success.
Not to worry! Did you know that there are several free, online options available to you where you can learn how to run a business?
Free Business Training
The following options can teach you how to build a business at no cost to you:
Facebook Blueprint provides free online training to help build your digital marketing knowledge and gives you the resources to effectively market your business on Facebook, Instagram, WhatsApp, and more.
The site provides a robust collection of self-paced, easy-to-follow training courses that will teach you how to bring your business online, how to establish a presence, and how to attract and grow an audience.
You can either follow the recommended learning paths, select courses based on popularity or by topic, or directly search the subject you are wanting to learn more about.
As if Google isn’t already the place to find any and everything, it’s also a source of free online business training.
Grow with Google offers workshops to help grow your professional skills and career, as well as free courses for small businesses on topics like “How do I get my business listed on Google Search and Maps?” and Search Engine Optimization (SEO).
There is also the Google Analytics Academy, where you can learn how to use Google’s website measurement tools to collect data and grow your business. The academy offers free beginner, advanced, and expert analytics coursework and certifications.
Small Business Administration
While Facebook and Google have programs geared toward helping you learn how to build, promote, and analyze an online business, the U.S. Small Business Administration (SBA) offers a wide array of online courses on all aspects of business ownership.
From the legal requirements of starting a business, to financing options, to pricing your goods or services - the SBA has a little bit of everything!
Pay to Play
We will call these options “pay to play” programs. They offer small collections of free training materials, but offer a wide array of training tools at your disposal if you are a paid user of their software.
Later is an Instagram marketing platform that enables users to plan and publish their social media posts as well as get analytics on engagement metrics.
The site offers free Instagram training, as well as an expansive library of video tutorials teaching you how to stay organized, create great content, and grow your business. However, if you’re a paid user to Later’s marketing platform, you have access to a wider database of training tools.
Hotjar is an up and coming analytics tool that differentiates itself from Google Analytics by using heatmaps, recordings, surveys, and more to help businesses understand their customer and/or user experiences on their website.
Hotjar is also what’s known as a “freemium” service. It provides some aspects of its tool and basic training materials at no cost, but paid users receive more robust capabilities and learning tools.
Shopify also provides its users access to Shopify Compass, an extensive library of resources covering all facets of entrepreneurship.
Whether you want to learn about email marketing, how to start a particular kind of business, or how to increase your sales over the holiday - Shopify Compass has a course, tutorial, or workshop for you!